Lean Marketing Pills for the Revolution Marketing Event – Part One

After the great success of 2015, Nexo Corporation reports the prof. Philip Kotler in Italy for the most important global marketing event, the Philip Kotler Marketing Forum.
It is only here that the founding father of modern marketing deals with the important and never-present-day theme of waste recovery in business processes: from product and service design to communication to internal and external organization, to marketing, all ‘the use of material resources and human capital, to the development of the business. We are in the new era of marketing and lean production, called lean marketing and lean production, necessary for the survival and sustainability of businesses and societies, from small to large in a highly competitive, globalized and ever-changing marketplace.

Below is the first Lean Marketing pill by Alessandro Martemucci who will be a speaker on October 7, 2017 at the Philip Kotler Marketing Forum in Milan.