Blog, News & Events

8 February 2021

What lean marketing teaches us about packaging

Published on: Planet-lean.com FEATURE – What role does packaging play when it comes to marketing a product? The author discusses “lean packaging” and shares the example of […]
27 November 2020

Turning a cave into a museum with lean marketing

Published on: Planet-lean.com FEATURE – Using lean marketing principles, an entrepreneur in southern Italy was able to pivot from a potentially bad investment and create a […]
19 October 2020

The lean candidate: how the lean approach determined the result of a mayoral race in southern Italy

Published on Planet-lean.com CASE STUDY – Have you ever considered how Lean Thinking could apply to politics? The author explains how the result of a mayoral […]
19 October 2020

Marketing & Customer: restarting with a new approach to marketing

Published on Detergo Magazine – September 2020 Lean Marketing: a necessary evolution Covid-19 has pushed the global economy closer to the VUCA scenario (Volatility, Uncertainty, Complexity, […]
10 October 2017

The secret of the Toyota Production System: culture and people

To increase the quality of the company constantly, the prerequisite is to increase the quality of the people who produce it. But how to increase the […]
9 October 2017

Venice hosts the “European Lean Summit 2017”

The European Lean Summit 2017 is an international event that will take place in Venice on 13 and 14 October 2017. Proposed by Lean Management, Lean […]
5 October 2017

Alessandro Martemucci among the leading speakers of the “Philip Kotler Marketing Forum”

There will also be Mathematician Alessandro Martemucci among the leading speakers of the “Philip Kotler Marketing Forum”, the most important worldwide marketing event taking place in […]
28 September 2017

The warehouse becomes intelligent with the Artificial Intelligence of robots

An army of over 100 robots delivers large quantities of goods to one of the largest “intelligent warehouses” in Guangdong province, southern China. Based on a […]
28 September 2017

Lean Marketing means “Transforming the ordinary in extraordinary”, here is Lexus’s example

On September 3, the first Lexus LC Hybrid was delivered to Italy. The customer who became the owner of the first unit of this model was […]
28 September 2017

Lean Marketing Pills for the Revolution Marketing event – Part 2

After the great success of 2015, Nexo Corporation reports the prof. Philip Kotler in Italy for the most important global marketing event, the Philip Kotler Marketing […]
28 September 2017

Lean Marketing Pills for the Revolution Marketing Event – Part One

After the great success of 2015, Nexo Corporation reports the prof. Philip Kotler in Italy for the most important global marketing event, the Philip Kotler Marketing […]
28 September 2017

In all Ikea Restaurants there are no cashiers anymore!

In all Ikea Restaurants there are no cashiers anymore!  
28 September 2017

Alessandro Martemucci will be speaker at Philip Kotler Marketing Forum 2017

After the great success of 2015, Nexo Corporation reports the prof. Philip Kotler in Italy for the most important global marketing event, the Philip Kotler Marketing […]